Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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PMV_Together-We-Thrive-2024-Res-Feature
Webinars/Events

Partner Marketing

Partner Marketing Visionaries Summit 2024: Together We Thrive

March 12-13, 2024. A two-day virtual event designed to help Partner Marketers navigate change, capitalize on emerging trends, and learn valuable insights from industry peers.

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White Paper/E-Book

Healthcare Marketing

Top Healthcare Cybersecurity Predictions for 2024
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Video

Market Intelligence

2024 Technology Spending Priorities, APAC
partner marketing trends
Blog Post

Partner Marketing

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024
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White Paper/E-Book

Healthcare Marketing

Patient Care, Policy & More: This Year’s Virtual Care Trends
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
PE-Event-Marketing-Blueprint-Resource
Product Sheet

Intent Data

Event Marketing with Priority Engine
Sales Results
Blog Post

Sales

Harness Technology, Training and Intent for Maximum Sales Results
ShortGuidetoWebinars_Resource
White Paper/E-Book

Demand Generation

A Short Guide to Webinars for Demand Gen
Two businesspeople at the top of a computer looking at data on a computer.
Blog Post

Partner Marketing

Five Demand Generation Best Practices to Help You Build Partner Pipeline
ServiceNow-Resources-Tile
Case Study

Partner Marketing

How ServiceNow Drives Customer Expansion at Scale Through Partners
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Webinars/Events

Demand Generation

Webinar Series: Navigating the Tech Buyer Journey in 2024
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Infographic

Intent Data

Four Tips to Get Started on Your Intent Journey
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Webinars/Events

Partner Marketing

How 8×8 Leverages Intent Data to Fuel Joint Campaigns
expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Blog Post

Intent Data

Charting a Course to ROI: Navigating Intent Data Challenges Effectively
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Webinars/Events

Partner Marketing

Discussion Series: Partner Marketing Visionaries
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Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
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Webinars/Events

Demand Generation

Webinar Series: Rules of Engagement
Quartet performing on stage in theater
Blog Post

Content

Five Reasons Your Content is Underperforming and How to Get Back on Track
Diverse buying team
Blog Post

Content

The Value of Independent Third-Party Content
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Video

Intent Data

Why Sales Reps Love Priority Engine’s IntentMail AI
ABM-That-Works-4-Resource-PLAY
Webinars/Events

ABM

Webinar Series: ABM That Works
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Product Sheet

Intent Data

Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Event

Resource

Come see us at B2BMX
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Webinars/Events

Demand Generation

Webinar Series: Tech Investors and Operators
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Infographic

Market Intelligence

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content
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Webinars/Events

Demand Generation

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process
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Infographic

Demand Generation

Trends in Tech Purchasing for 2024 in EMEA
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Webinars/Events

Demand Generation

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention
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White Paper/E-Book

Intent Data

Designing a Comprehensive Intent Data Strategy
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Video

Intent Data

Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts
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Video

Content

Content That Attracts Buyers. Data to Connect Them to You.
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust
email copy
Blog Post

Content

Crafting Engaging Email Copy: Do’s and Don’ts
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Infographic

Intent Data

Tech Purchase Drivers and Disruptors for 2024
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Webinars/Events

Demand Generation

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences
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Webinars/Events

Market Intelligence

The Impact of Sustainability on IT Buying Decisions
Amplify-RESOURCE
White Paper/E-Book

Content

Amplifying Your Webinar with Social Media
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Webinars/Events

Intent Data

Intent Summit: Driving Engagement. Converting Interest.
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Case Study

Case Studies

How Shure Leverages an Integrated TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%
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White Paper/E-Book

Partner Marketing

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers
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Product Sheet

Intent Data

Break Through with Real Personalization Using Priority Engine’s IntentMail AI™
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Video

Intent Data

Break Through with Real Personalization: Priority Engine’s IntentMail AI
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Case Study

ABM

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners
MarTech Implementation
Blog Post

Sales and Marketing Alignment

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing
Intent data adoption
Blog Post

Intent Data

Four Secrets to Harness the Power of Intent Data
Partner marketers
Blog Post

Partner Marketing

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook
webinar_day-of-resource
White Paper/E-Book

Content

Build a Better Webinar: Day-of Execution
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Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
Partner Marketers
Blog Post

Partner Marketing

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers
high-quality content
Blog Post

Content

Factors to Consider when Selecting Lead Gen Campaign Content
lead gen content
Blog Post

Content

How to Align Lead Gen Content and Messaging to Target Personas
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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
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Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
Partner Marketing Budget
Blog Post

Partner Marketing

3 Steps to Make the Most of Your Partner Marketing Budget in 2024
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Webinars/Events

Intent Data

Last-Mile Personalization: Intent Insights and Sales Outreach
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White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
BetterToolkit-RESOURCE.jpg
White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
Lead gen content mix
Blog Post

Content

Selecting the Right Lead Gen Content Mix Across the Buying Cycle
Content for lead gen
Blog Post

Content

The Importance of Selecting High-Quality Content for Lead Gen Campaigns
Contact Sales
Contact Sales
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