Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

Partner Marketing

Partner Marketing Visionaries Summit 2024: Together We Thrive

March 12-13, 2024. A two-day virtual event designed to help Partner Marketers navigate change, capitalize on emerging trends, and learn valuable insights from industry peers.

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business preparation
Blog Post

Market Intelligence

Current Experiences and Preparing Your Business for What’s Next
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Video

APAC

Lead Engagement Best Practices to Maximize Conversion
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Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
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Webinar

ABM

Marketing Fails and Fixes: Unpacking Account-Based Marketing
customer acquisition
Blog Post

Intent Data

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
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White Paper/E-Book

Intent Data

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Video

EMEA

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
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Webinar

Sales and Marketing Alignment

Align: Optimize GTM Performance
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Product Sheet

Intent Data

Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Webinar

Demand Generation

Billion Dollar Blindness
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White Paper/E-Book

ABM

Decoding ABM: Simple Data-Driven Strategies for Successful ABM
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape
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White Paper/E-Book

Demand Generation

What Human Behavior Can Teach Us About Effective B2B Marketing
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Webinar

Intent Data

Evolving Persona Thinking to Win More Business (…It’s all in the details)
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White Paper/E-Book

Advertising

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment
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Video

Intent Data

Life is Full of Bad Funnels. Your Business Shouldn’t Be.
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Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
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Webinar

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
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Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
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Webinar

Channel

It’s a Secret … MDF Programs Can Really Work!
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Webinar

Intent Data

Maximize Revenue Opportunity with Contact-Level Intent Data
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Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
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White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
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Research/Analysis

Intent Data

An Introduction to B2B Intent Data
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White Paper/E-Book

Demand Generation

Could BANT Be Killing Your Business?
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White Paper/E-Book

Intent Data

Evolving Persona Thinking to Win More Business
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White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
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Webinar

ABM

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana
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Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
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Product Sheet

Advertising

Accelerate IT Buyer Demand with TechTarget’s Targeted Display Ads
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
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White Paper/E-Book

Demand Generation

Email Nurture Revival
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Product Sheet

Demand Generation

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation
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Blog Post

Sales

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.
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Blog Post

Advertising

Preparing for a Cookieless Future – an EMEA Perspective
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Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
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Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
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Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
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Webinar

Channel

Winning Channel Strategies: Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success
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White Paper/E-Book

Content

7 Strategies for Creating Tech Marketing Content that Delivers Results
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Webinar

ABM

Sustaining ABM Success: Balancing Scale and Customization
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Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
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Case Study

ABM

Verizon ABM with Intent: Frontline Success at Scale
partner marketing strategy
Blog Post

Partner Marketing

Partner Success: Blending Strategy, Innovation & Marketing
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Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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White Paper/E-Book

Intent Data

Intent Data, Big Picture: What Really Matters and Why?
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Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
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Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
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Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
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Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
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Video

ABM

Turning Funnels into Megaphones
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White Paper/E-Book

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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White Paper/E-Book

Content

How to Maximize Content Creation to Drive Prospect Engagement
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
Contact Sales
Contact Sales
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