March 4, 2024
In the exciting world of marketing, keeping up with the latest trends is a must for success. Partner marketing, in particular, is going through some cool transformations, thanks to tech […]
February 28, 2024
Emily Falconer Marketing Program Manager
The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]
February 26, 2024
Anita Covelli Director of Partner Marketing
In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […]
February 20, 2024
Alicia Borchardt Marketing Programs Manager
When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]
February 13, 2024
Lauren Moss Marketing Program Manager
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […]
February 9, 2024
Kurtis Kendall Senior Copywriting Strategist
Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […]
January 5, 2024
Annie Coyne Marketing Associate Copywriter
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […]
December 4, 2023
Kamile Vilkelyte Global Marketing Programs Manager
Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […]
December 1, 2023
James Landry Marketing Program Manager
Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. […]
November 30, 2023
Anita Covelli Director of Partner Marketing
In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]
