Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
February 13, 2024
Lauren Moss Marketing Program Manager
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […]
February 9, 2024
Kurtis Kendall Senior Copywriting Strategist
Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […]
January 5, 2024
Annie Coyne Marketing Associate Copywriter
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […]
November 20, 2023
Shalen Lowell Senior Content Marketing Manager
According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]
November 17, 2023
Shalen Lowell Senior Content Marketing Manager
Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]
November 1, 2023
Kurtis Kendall Senior Copywriting Strategist
In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]
October 30, 2023
Kurtis Kendall Senior Copywriting Strategist
One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]
October 23, 2023
Annie Coyne Marketing Associate Copywriter
In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call […]
October 23, 2023
Annie Coyne Marketing Associate Copywriter
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […]
June 2, 2023
John Steinert CMO
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]
