EMEA content marketing strategies
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]

AI vs. purchase intent
Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

EMEA content marketing
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

Content is the number one building block in the overarching category of customer experience (CX).  How to successfully build your content efforts, in the ever-shifting move to more and more […]

Real Purchase Intent Data
Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

enterprise technology spending
3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Fiona O'Connor Senior Content Marketing Manager

Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]

market_through_with_partners
The Art and Power of Marketing With and Through Partners

Fiona O'Connor Senior Content Marketing Manager

In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]

demand generation strategies
Keeping Up with Evolving B2B Demand Gen Thinking and Practice

Fiona O'Connor Senior Content Marketing Manager

The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]

APAC-regional-content-perspectives-r2
APAC Perspectives on Regional Content Development

Chris Brookes Product Marketing Manager, APAC

An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]

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