July 11, 2023
John Steinert CMO
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]
June 2, 2023
John Steinert CMO
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]
May 23, 2023
Alicia Borchardt Marketing Programs Manager
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]
May 5, 2023
Fiona O'Connor Senior Content Marketing Manager
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]
April 28, 2023
Fiona O'Connor Senior Content Marketing Manager
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]
April 21, 2023
Eric Pan Head of Global Partner + Alliance Marketing, Oracle
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
March 1, 2023
Joseph George VP, Global Alliances, Industry & Product Marketing, HPE
Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.
February 28, 2023
Kristin Heisner Head of Global Partner Marketing, Commvault
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
February 27, 2023
Fiona O'Connor Senior Content Marketing Manager
Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]
