3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

John Steinert CMO

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]

Context and Quality
Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

John Steinert CMO

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]

ABM outcomes
3 Ways to Use Intent Data to Improve ABM Outcomes

Alicia Borchardt Marketing Programs Manager

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]

partner marketing plan
3 Critical Elements of a Successful Partner Marketing Plan

Fiona O'Connor Senior Content Marketing Manager

As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]

Multi-threading
Multi-Threading: Successfully Bring Buying Teams Together

Fiona O'Connor Senior Content Marketing Manager

Data shows that B2B buying decisions are made by collaborative groups  – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]

Oracle-Eric-Pan-Resources-Tile-r2
The Art & Science of Building Messaging

Eric Pan Head of Global Partner + Alliance Marketing, Oracle

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

HPE-Joseph-George-Resources-Tile-r3
Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George VP, Global Alliances, Industry & Product Marketing, HPE

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

Commvault-Kristin-Heisner-Resources-Tile-r2
The Golden Rules of Partner Marketing

Kristin Heisner Head of Global Partner Marketing, Commvault

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

Intent 3.0
Intent 3.0: Using Intent Data for GTM Strategy

Fiona O'Connor Senior Content Marketing Manager

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]

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