partner marketing trends
Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Bhawna Sharma

In the exciting world of marketing, keeping up with the latest trends is a must for success. Partner marketing, in particular, is going through some cool transformations, thanks to tech […]

Two businesspeople at the top of a computer looking at data on a computer.
Five Demand Generation Best Practices to Help You Build Partner Pipeline

Anita Covelli Director of Partner Marketing

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […]

Partner marketers
4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Anita Covelli Director of Partner Marketing

In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]

Partner Marketers
Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Anita Covelli Director of Partner Marketing

During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]

Partner Marketing Budget
3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Anita Covelli Director of Partner Marketing

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]

partner marketing plan
3 Critical Elements of a Successful Partner Marketing Plan

Fiona O'Connor Senior Content Marketing Manager

As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]

Oracle-Eric-Pan-Resources-Tile-r2
The Art & Science of Building Messaging

Eric Pan Head of Global Partner + Alliance Marketing, Oracle

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

HPE-Joseph-George-Resources-Tile-r3
Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George VP, Global Alliances, Industry & Product Marketing, HPE

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

Commvault-Kristin-Heisner-Resources-Tile-r2
The Golden Rules of Partner Marketing

Kristin Heisner Head of Global Partner Marketing, Commvault

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

partner marketing strategy
Partner Success: Blending Strategy, Innovation & Marketing

Fiona O'Connor Senior Content Marketing Manager

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do […]

Conversion Pixel