June 3, 2022
Fiona O'Connor Senior Content Marketing Manager
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
May 6, 2022
Fiona O'Connor Senior Content Marketing Manager
In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]
February 25, 2022
Fiona O'Connor Senior Content Marketing Manager
Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]
December 23, 2021
Fiona O'Connor Senior Content Marketing Manager
No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]
November 11, 2021
Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement
There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]
October 29, 2021
Fiona O'Connor Senior Content Marketing Manager
Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]
September 10, 2021
Fiona O'Connor Senior Content Marketing Manager
While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]
August 26, 2021
Fiona O'Connor Senior Content Marketing Manager
Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]
July 13, 2021
Fiona O'Connor Senior Content Marketing Manager
More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]
