Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

Partner Marketing

Partner Marketing Visionaries Summit 2024: Together We Thrive

March 12-13, 2024. A two-day virtual event designed to help Partner Marketers navigate change, capitalize on emerging trends, and learn valuable insights from industry peers.

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ABM outcomes
Blog Post

ABM

3 Ways to Use Intent Data to Improve ABM Outcomes
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Webinars/Events

EMEA

Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies
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Event

Intent Data

Come See Us at Forrester’s B2B Summit
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White Paper/E-Book

Market Intelligence

Highlights from Our North American 2023 IT Priorities Study
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Webinars/Events

ABM

Focus Summit: ABM Power Tactics
partner marketing plan
Blog Post

Partner Marketing

3 Critical Elements of a Successful Partner Marketing Plan
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Webinars/Events

Demand Generation

The MQL is Dead: Why and How to Focus on Buying Groups
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Video

Intent Data

Video: Close Deals Faster with Priority Engine Email Alerts
Multi-threading
Blog Post

Sales

Multi-Threading: Successfully Bring Buying Teams Together
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White Paper/E-Book

Content

Build a Better Webinar: Recruiting & Prepping Speakers
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White Paper/E-Book

ABM

Building an ABM Program That Actually Works
ESG-Walk-a-Mile-In-Your-Buyers-Shoes-Resource
White Paper/E-Book

Content

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers
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Video

Intent Data

Video: How Intent Data Uncovers Real Opportunities
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Blog Post

Partner Marketing

The Art & Science of Building Messaging
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Webinar

Channel

Strategies to Support Channel Marketing Programs in EMEA
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem
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Infographic

EMEA

Employing Your Content as a Digital Sales Rep
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Webinar

Sales and Marketing Alignment

High Impact Sales and Marketing Collaboration
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Case Study

Case Studies

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine
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White Paper/E-Book

Content

Build a Better Webinar: Planning Content
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Video

Intent Data

Priority Engine with Confirmed Projects: Your Fastest Path to More Deals
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Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
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Infographic

Intent Data

Activity Matters: Better Response = Recency + Relevance
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Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
TTGT-ESG_2022-2023-Media-Consumption-and-Vendor-Engagement_Infographic-RESOURCE
Infographic

Market Intelligence

The Modern IT Buyer’s Research Journey
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Webinar

Content

Maximizing Marketing ROI with Derivative Content
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White Paper/E-Book

Content

Tailoring Your Content Plan to Meet Buyers’ Needs
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Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships
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Blog Post

Partner Marketing

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances
Commvault-Kristin-Heisner-Resources-Tile-r2
Blog Post

Partner Marketing

The Golden Rules of Partner Marketing
Intent 3.0
Blog Post

Intent Data

Intent 3.0: Using Intent Data for GTM Strategy
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Infographic

Content

Using Data to Create Effective B2B Content
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White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
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Webinar

Market Intelligence

Tech Investors and Operators: Companyon Ventures
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White Paper/E-Book

Content

Rev Up Your Webinar Lead Engine
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries™ Summit 2023
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Webinar

Intent Data

Intent Monitoring for Strategic Purposes
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Webinar

Market Intelligence

European IT Priorities: What’s in Store for 2023?
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Webinar

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
whymostpublisherscantdeliverprecisionintentdata
Blog Post

Intent Data

Why Most Publishers Can’t Deliver Precise Intent Data
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Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
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White Paper/E-Book

ABM

Three Essential Ways to Use Intent Data for More ABM Revenue
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White Paper/E-Book

Demand Generation

Using Intent Data for Effective Persona Development in ABM
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Presentation

Intent Data

Use Intent Data to Maximize Demand Capture Across the Revenue Lifecycle
MarTech-3-E-Book-Resource
White Paper/E-Book

Intent Data

Three Ways Personas Can Improve ABM Performance
BrightTALK_Intent-Summit-2023_Resource Tile
Webinar

Intent Data

Intent: Competing with Better Data
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Research/Analysis

Intent Data

2022 State of Intent/Signal Data
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Product Sheet

ABM

The Critical Foundation for ABM Success
ESG-Doug-Cahill-Video-Resource-Tile
Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
digital display advertising
Blog Post

Advertising

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy
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White Paper/E-Book

ABM

A Practical Guide to Implementing Account-Based Marketing
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
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White Paper/E-Book

Market Intelligence

2022-2023 Media Consumption and Vendor Engagement Study
Healthcare Tech Buyers
Blog Post

Intent Data

How to Find and Influence More Healthcare Tech Buyers
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Infographic

Content

Using Data to Take the Guesswork Out of Content Planning
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Case Study

Case Studies

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™
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White Paper/E-Book

Marketing

Two Key Areas for Maximizing Marketing Impact Across the GTM
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White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
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Webinar

ABM

Using High Value Offers For ABM Opportunity Creation
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