Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

Partner Marketing

Partner Marketing Visionaries Summit 2024: Together We Thrive

March 12-13, 2024. A two-day virtual event designed to help Partner Marketers navigate change, capitalize on emerging trends, and learn valuable insights from industry peers.

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White Paper/E-Book

ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape
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Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
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White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
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White Paper/E-Book

Sales

Inside Sales: It’s Time to Bury Your Cold Contact List
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White Paper/E-Book

Sales

Light at the End of the Funnel
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Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
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Case Study

Intent Data

Growing as a Challenger Brand in a Hot Security Market
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
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White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
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Webinar

Intent Data

Empowering Sales Through Intent Data
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White Paper/E-Book

ABM

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
AI vs. purchase intent
Blog Post

Intent Data

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data
EMEA content marketing
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
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White Paper/E-Book

Content

A 3-Step Guide to Creating Authentic B2B Webinar Content
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White Paper/E-Book

Demand Generation

Align Sales and Marketing With Better Lead Scoring
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White Paper/E-Book

Demand Generation

Measurement, KPIs & the Role of Awareness
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White Paper/E-Book

Demand Generation

Achieve Internal Alignment with a Marketing Activity Taxonomy
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White Paper/E-Book

Content

Co-Presenting Webinars
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White Paper/E-Book

Content

What Is Great Content for Buyers and Why’s It So Hard?
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White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
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White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
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White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
Authentic-Connections
White Paper/E-Book

Content

Three Steps to Authentic Connections in B2B ebook
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White Paper/E-Book

Content

Pre-Webinar Checklist
Real Purchase Intent Data
Blog Post

Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
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Infographic

Advertising

Guarantee the Success of Your Display Campaigns
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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
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White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
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Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
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White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
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Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
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Presentation

ABM

Because Your MQLs Just Won’t Cut It
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White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
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White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
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Blog Post

Content

APAC Perspectives on Regional Content Development
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
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Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
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Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
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Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
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White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
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White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
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Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
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Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
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White Paper/E-Book

Demand Generation

Build a Better Webinar
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White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
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White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
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White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
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Infographic

Intent Data

Is Bad Outreach Killing Your Business?
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