Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

Partner Marketing

Partner Marketing Visionaries Summit 2024: Together We Thrive

March 12-13, 2024. A two-day virtual event designed to help Partner Marketers navigate change, capitalize on emerging trends, and learn valuable insights from industry peers.

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White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
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Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
CEO Mike Cotoia
Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
Making-Sense-of-B2B-Purchasing-Intent-Data
White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Video

Content

Marketing’s Role in Digital Sales Content
intent data
Blog Post

Intent Data

A Practitioner’s Brief on Intent Data
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Infographic

ABM

Creating More ABM Opportunities Using Webinars
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
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White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
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White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
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White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
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White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement
Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
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Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
Anatomy-of-a-Strong-Purchase-Intent-Signal_Infographic-Resource
Infographic

Intent Data

Anatomy of Real Purchase Intent Signals
The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer
White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
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Webinar

Intent Data

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM
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Webinar

Intent Data

Intent Data: What Really Matters and Why?
We’re-Only-Human—3-Ways-to-Become-a-Better
Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
Better_Channel_and_Alliance_Partnerships
Blog Post

Partner Marketing

A Foundation for Better Alliance and Channel Partnerships
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Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
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Event

Intent Data

Audiences. Content. Data. Activation.
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Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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White Paper/E-Book

Demand Generation

Secrets from 100,000 Demand Gen Campaigns
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Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
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Presentation

Intent Data

Overcome ROI Killers with Intent and Intelligent Automation
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Research/Analysis

Intent Data

Profiling ABM: Experiences, Challenges & Successes
Mapping-B2B-Content-eBook
White Paper/E-Book

Demand Generation

Mapping B2B Content to Each Stage of the Funnel
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Infographic

Intent Data

Warm Up Your Winners: Stoking Nurtures with Intent
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
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Webinar

ABM

Solving for Engagement: A Key to ABM Success
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White Paper/E-Book

Intent Data

How to Reach Digital Marketing Nirvana
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
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Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
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Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
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Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
Scaling-B2B-Demand-for-Authentic-Connections
White Paper/E-Book

Demand Generation

Scaling B2B Demand for Authentic Connections
DGR-State-of-Intent-Data-Resource
Research/Analysis

Intent Data

2021 State of Intent Data
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Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
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Webinar

Intent Data

Crawl, Walk, Run With Intent Data
measuring partner ROI
Blog Post

Partner Marketing

Expert Insights to Build and Measure Partner ROI More Effectively
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Webinar

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs
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Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
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White Paper/E-Book

Intent Data

How to Crawl, Walk and Run with Intent Data
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Video

Intent Data

Activity Matters: A Real-Life Enterprise Tech Buyer’s Journey
beyond_words
Blog Post

Content

Beyond Words: Why “Design-Forward” for Content Creation?
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White Paper/E-Book

Content

The Essential Qualities of Great B2B Content
strategicabm_8-Reasons-Why-ABM-Is-Not-Just-Good-B2B-Marketing
Knowledge Sharing

ABM

Strategic ABM: 8 Reasons Why ABM Is Not Just Good B2B Marketing
Content is King_Res
Infographic

Content

Content Is King: Own the Outcomes but Share the Responsibilities
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Knowledge Sharing

Sales

8 Big Data Use Cases for Businesses and Industry Examples
Contact Sales
Contact Sales
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