Over the last two decades or so, lead generation has become considered a foundational element within many B2B go-to-markets. And yet, the lead gen concept has been known to have fundamental flaws. Now, in combination with a better understanding of lead type differences, the intent data revolution is injecting massive change into the situation.
In this e-book, we’ll highlight three key areas for driving better yields from your lead generation approach. You’ll learn:
- The differences between a “pulsed” content download lead gen approach and a continuous multi-type lead gen approach.
- The different sources and types of leads that are available and their particular attributes.
- How to apply different types of leads in combination with Prospect-Level Intent™ to improve demand gen performance.
