Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

PE-Event-Marketing-Blueprint-Resource
Product Sheet

Intent Data

Event Marketing with Priority Engine
ShortGuidetoWebinars_Resource
White Paper/E-Book

Demand Generation

A Short Guide to Webinars for Demand Gen
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Webinars/Events

Demand Generation

Webinar Series: Navigating the Tech Buyer Journey in 2024
ESG-Fuel-Your-GTM-Resource-Tile
Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
Rules-of-Engagement-Res-Button
Webinars/Events

Demand Generation

Webinar Series: Rules of Engagement
Companyon_Venture_Partners_series
Webinars/Events

Demand Generation

Webinar Series: Tech Investors and Operators
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Webinars/Events

Demand Generation

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process
Trends-in-Tech-Purchasing-for-2024-in-EMEA_Res.png
Infographic

Demand Generation

Trends in Tech Purchasing for 2024 in EMEA
TTGT-Media-Consumption-Series_EP-2-Resource-Tile.png
Webinars/Events

Demand Generation

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention
TTGT_INFGTechPurchcaseDriversandDisruptors.png
Infographic

Intent Data

Tech Purchase Drivers and Disruptors for 2024
TTGT-Media-Consumption-Series_EP-1-Resource-Tile.png
Webinars/Events

Demand Generation

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences
TechTarget-2024-Media-Consumption-Survey-Highlights-Resource.jpg
Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
TTGT_HungryforGenAI_Resource.png
Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
How_Infinidat_Drove_Pipeline_Through_Third-Party_Validation-RESOURCE-PLAY.jpg
Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
TTGT_First-to-the-Future-What-Lifecycle-Revenue-Marketing-Means-for-Demand-RESOURCE.jpg
White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
BetterToolkit-RESOURCE.jpg
White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
Mapping-B2B-Content-Each-Stage-of-Sales-Funnel-Resource-Tile (1)
Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
Much-More-Than-Webinar-Platform-Resource-Tile_v1
Video

Content

BrightTALK: Much More Than a Webinar Platform 
3-Data-Driven-Tips-Love-Your-Emails_Resource-Tile.jpg
Infographic

Demand Generation

3 Data-Driven Tips to Get Buyers to Love Your Emails
TTGT_The_Future_Of_B2B_Content​-Resource.jpg
Research/Analysis

Content

The Future Of B2B Content​
HamsterWheel-RESOURCE.jpg
White Paper/E-Book

Demand Generation

Get Off the MQL Hamster Wheel. Get On with Winning Deals.
TTGT_Reaching-Beyond-Lead-Revenue-Resource
Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
Blog Post

Demand Generation

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”
TTGT_PE-Lead-Gen-Collateral-Resource
Product Sheet

Demand Generation

Priority Engine™ + Lead Generation
CultivatingAPMMCapability_Resource
White Paper/E-Book

Demand Generation

Cultivate a PMM Capability that Helps Optimize Your Entire GTM
focus-buying-groups
Webinars/Events

Demand Generation

The MQL is Dead: Why and How to Focus on Buying Groups
Marketing-Fails-and-Fixes-3-Content-for-Lead-Gen-Resource-PLAY
Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
A-Roadmap-to-Authentic-B2B-Webinar-Button-Res
Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
MarTech-4-Resource-Image
White Paper/E-Book

Demand Generation

Using Intent Data for Effective Persona Development in ABM
PMV-Marketing-Partners-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
Rules-of-Engagement-4-Resource_v2
White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
Rules-of-Engagement-4-Resource_v1
Video

APAC

Lead Engagement Best Practices to Maximize Conversion
Rules-of-Engagement-6-Resource-Tile-1
Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
Dead-End-Demand-Hero-1
White Paper/E-Book

Intent Data

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY
Webinar

Demand Generation

Billion Dollar Blindness
BT_human-behavior-ebook.png
White Paper/E-Book

Demand Generation

What Human Behavior Can Teach Us About Effective B2B Marketing
Worldwide-ROI-Summit-APAC-Res
Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
Rules-of-Engagement-5-Resource-Play
Webinar

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2
Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
Like-Tetris-Demand-Generation_Res
Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1
White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
TTGT-Is-BANT-Killing-Your-Business-Resource_Icon
White Paper/E-Book

Demand Generation

Could BANT Be Killing Your Business?
BrightTALK-Resource-Reach-Card
Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
EMEA-Nurture-Revival-Ebook-Resource
White Paper/E-Book

Demand Generation

Email Nurture Revival
Lead-Gen-2-Pager-Resource-Tile
Product Sheet

Demand Generation

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation
Moving-Beyond_Forrester-Webinar_Resource-icon-r1
Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
PMV-Driving-Success-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
black_boxes_1
Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
Marketing-Fails-and-Fixes-Avoiding-Common-Webinar-Pitfalls-Resource.jpeg
Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
Rules-of-Engagement-Always-On-Resource-Tile
Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
Rules-of-Engagement-4-Resource-Play
Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
Like-Tetris-for-B2B-Resource-Tile
Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Rules-of-Engagement-Always-On-Resource-Tile-noPlayButton
White Paper/E-Book

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
Flip-the-Switch-on-Virtual-Events-eBook
White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
Rules-of-Engagement-Res-Button
Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
A_3-Step_Guide_to_Creating_Authentic_B2B_Webinar_Content
White Paper/E-Book

Content

A 3-Step Guide to Creating Authentic B2B Webinar Content
TTGT_Part_7-Lead Scoring and Action Triggers _Res
White Paper/E-Book

Demand Generation

Align Sales and Marketing With Better Lead Scoring
TTGT_Part_8-9_Measurement KPIs-the Role of Awareness _Res
White Paper/E-Book

Demand Generation

Measurement, KPIs & the Role of Awareness
Part_6-Marketing_Channels_Programs_Campaigns
White Paper/E-Book

Demand Generation

Achieve Internal Alignment with a Marketing Activity Taxonomy
Contact Sales
Contact Sales
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