We know today’s IT buyers are inundated with email messages every day, yet for many marketing organizations the channel remains core to engaging prospects. To rise above the noise and capture buyers’ attention, marketers need to build an always-on approach to email nurture that leverages buyer insights and high-quality content.
In this infographic, we look at buyers’ preferences and how that can shape your always-on email strategy. You’ll learn:
- How to create relevant and timely email outreach
- How to provide greater value for buyers with your emails
- How to use email to engage all the members of a buying team
