In order for alignment to be less of a buzz word and more of a performance-driving strategy, you need a way to make doing the right thing for the business occur more organically – you need to create and sustain a process that enables alignment across your various functions.
In this e-book, we’ll break down the key takeaways from a recent session with Forrester Principal Analyst Barry Vasudevan and highlight Forrester’s framework for planning, activating and optimizing go-to-market (GTM) alignment, regardless of your organization’s size or structure. You’ll learn:
- What elements contribute to GTM alignment within an organization.
- The five steps of Forrester’s Knowledge Enablement Model.
- How a PMM team can address breakages in GTM alignment.
