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Omnichannel marketing shares data between interaction channels, like email and live chat, to improve CX. Key benefits include enhanced personalization and customer loyalty.
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What's next for Salesforce Einstein AI and Data Cloud
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Salesforce users empowered to build no-code Einstein Copilots
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Salesforce users empowered to build no-code Einstein Copilots
Salesforce admins and developers can build custom generative AI assistants for workflows across the platform for sales, service, marketing and e-commerce.
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What's next for Salesforce as it builds Data Cloud and integrates it with Einstein AI? EVP and GM of both, Rahul Auradkar, explains what to expect.
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Google unfazed by advertiser criticism of third-party cookie plan
Google is working with U.K. regulators on its plan to phase out third-party cookies this year, despite pushback from an advertisers group. Meanwhile, bots are affecting ad traffic.