It’s a Secret … MDF Programs Can Really Work!

Winning Channel Strategies

Part three of a series exploring the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.

Featuring

Kevin Rhone

Practice Director of Channel Acceleration, TechTarget’s Enterprise Strategy Group™

Kristian Blackshaw

Director WW Alliance & Partner Marketing, Citrix

Meg Brennan

Vice President, Global Channels, Riverbed Technology