Customer Experience Market Analysis - Enterprise Strategy Group

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Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

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Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

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Demand for personalization and seamless omnichannel experiences throughout the customer journey is increasing.

Technology is playing a critical role in delivering that. In fact, Customer Experience is the top category for business application investment, according to our latest research.

Enterprise Strategy Group’s CX analysts and research cover every aspect of CX strategy and technology frameworks, including:

Contact center/CCaaS
CRM
Customer data platforms (CDP)
Customer data privacy & compliance
Customer experience (CX)
Customer service & support
Digital experience platforms (DXPs)
E-commerce
Marketing automation

Research Report

Customer Experience Strategies and Technology Frameworks

Customer experience is the sum of a customer’s digital interactions with a company throughout the customer lifecycle, from early online research of a product or service to active use and repeat business such as subscriptions. Most customer experience programs include the measurement of customer satisfaction and sentiment analysis.